Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?

Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium experience for a younger demographic.

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Tata launches ultra diesel variants of Harrier and Safari; check price, features and other details

Tata Motors has introduced new diesel versions of its Harrier and Safari SUVs. These models boast a large Harman infotainment system with Dolby Atmos. Advanced features like an integrated dashcam and memory ORVMs are included. The company also reported strong sales figures for April 2026. Passenger vehicle sales saw a substantial increase compared to the previous year.

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Harley-Davidson bets on affordable models, dealer network in latest turnaround effort

Harley-Davidson is launching a new plan called 'Back to the Bricks'. This strategy focuses on making more affordable motorcycles and strengthening its dealer network. The company aims for significant profit growth and cost reductions by 2027. New models like the Sprint and revived Sportster are planned. This move comes as economic pressures affect consumer spending on big-ticket items.

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JLR cuts prices of imported models from Britain by up to Rs 75 lakh in anticipation of India-UK FTA

JLR India has announced significant price reductions of up to Rs 75 lakh on its UK-imported Range Rover SV and Range Rover Sport SV models. These price cuts, effective immediately, anticipate the India-UK Free Trade Agreement (FTA). The company aims to make its aspirational SV portfolio more accessible to clients, bolstering its growth in the Indian market.

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Sona Comstar sets sights on acquisitions, EV-focused order book to drive growth

Sona Comstar is actively seeking acquisitions to utilize its substantial cash reserves. The auto-components maker is building on a large order book, with a growing emphasis on electric vehicles. The company is open to deals up to ₹2,000 crore or more, targeting technology and new product adjacencies. While domestic acquisitions are preferred, international options are not ruled out.

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Hero MotoCorp appoints Sachin Agrawal as CTO

Hero MotoCorp has appointed Sachin Agrawal as its new Chief Technology Officer, effective from May 21. Agrawal will lead the company's research and development transformation. He brings over 29 years of experience in automotive R&D and technology leadership. Agrawal previously worked at VE Commercial Vehicles and began his career at Daewoo Motors.

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Bajaj Auto total sales up 40% at 5,13,792 units in April

Bajaj Auto has announced a significant sales surge for April. Total sales climbed by 40 percent, reaching over 5.13 lakh units. This impressive growth was driven by a substantial 83 percent increase in exports. Domestic sales also saw a healthy rise of 13 percent. The company's two-wheeler segment performed strongly, with both domestic and export figures showing robust gains.

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