The new rules and the electrification trend are leading to an increase in the content per vehicle, in turn bumping up their revenue and boosting profitability, said top executives at auto component firms ET spoke with. Every time emission standards have become tighter and fuel economy regulations tougher, companies like Cummins have succeeded and managed to increase business with every automaker, said Ashwath Ram, managing director at engine maker Cummins India.
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