Thursday, March 16, 2023

US FTC asks social media, video streaming firms info on misleading ads

The US Federal Trade Commission (FTC) on Thursday issued orders to eight social media and video streaming firms including Meta Platforms Inc, Twitter, TikTok and YouTube seeking information on how the platforms screen for misleading advertisements. Snap, Amazon.com Inc-owned Twitch, Pinterest and Instagram are the other companies which are all required to provide information such as ad revenue and number of views including those in categories of products and services more prone to deception.

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