Hero MotoCorp eyes 30 per cent sales via digital channels by 2030

Hero MotoCorp, India's largest two-wheeler maker, aims to achieve 30% of its sales through digital channels by 2030. It has augmented the user interface of digital channels to help meet this goal and invested significantly in advanced analytics, AI and automation technologies. Hero MotoCorp produced 5.3 million units in 2022-23 and aims to increase that to over 6.5 million two-wheelers for domestic and export purposes by 2023-24.

from Auto-Industry-Economic Times https://ift.tt/WlKfz9o