Friday, December 15, 2023

Motorcycle icon Royal Enfield faces fresh challenge from Harley, Triumph in India’s biker paradise

Like Triumph, US giant Harley-Davidson Inc. is also renewing efforts in India, where Royal Enfield is revered to a similar extent as Harley is in the US. Their decision to manufacture more affordable, smaller-engine motorcycles locally is paying off, giving them a better chance of pulling closer to Royal Enfield.

from Auto-Industry-Economic Times https://ift.tt/iVrqd0m

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