Wednesday, October 9, 2024

The Indica story: Behind Tata's buyout of iconic JLR, an old tale of humiliation

Tata Motors considered selling its passenger vehicle division, including Tata Indica, to Ford Motors in 1999 after a tough initial year. During a humiliating meeting in Detroit, Ford criticised Tata. In 2008, Tata Motors turned the tables by acquiring Ford’s Jaguar Land Rover, later leading a major turnaround of the iconic brand.

from Auto-Industry-Economic Times https://ift.tt/pPoj9bn

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The Indica story: Behind Tata's buyout of iconic JLR, an old tale of humiliation

Tata Motors considered selling its passenger vehicle division, including Tata Indica, to Ford Motors in 1999 after a tough initial year. Dur...