Covid-19 break messes up automakers BS6 pricing strategy

Companies like Toyota, which started selling BS6 models January onwards decided not to pass on the entire BS6 price increase to customers as buying confidence was already low. For a diesel vehicle which entailed a price hike of Rs 1.5 lakh for a BS6 model, manufacturers have increased cost only up to Rs 80,000 for customers and absorbed the remaining cost of Rs 70,000 themselves.

from Auto-Industry-Economic Times https://ift.tt/2X6pnFI