Auto majors struggle to convert online bookings to sales

Dealers are far from convinced about the digital strategy. While online enquiries have increased in the past few weeks, they’re not getting converted into sales, dealers said. “Web enquiries have overtaken walk-ins and are likely to continue post-Covid,” said Shashank Srivastava, ED, marketing & sales, Maruti Suzuki.

from Auto-Industry-Economic Times https://ift.tt/2Mhx1Gy