Micromax Seeks to Ride Anti-China Wave for Smartphone Market Comeback, New Devices Due by September: Report

Micromax will reportedly invest Rs. 500 crores towards smartphone manufacturing and research and development (R&D), as per an online report. Micromax co-founder Rahul Sharma said that the company would use the government’s production linked incentive (PLI) scheme to take on the Chinese brands that are currently dominating the Indian market.

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