Imitation doesn’t work, Eicher’s Siddhartha Lal to rivals

Siddhartha Lal's company has models such as the 350cc Bullet, Classic & the new Meteor, the 410cc Himalayan and the 650cc Interceptor & Continental GT that dominate the premium-end of the motorcycle category. He said the market is in a habit of sounding the death knell for his brand every time some other company comes up with new products over the last six years.

from Auto-Industry-Economic Times https://ift.tt/2II9QHo