Friday, September 10, 2021

Ford’s cardinal mistake in India was that it did not have a plan B: Hormazd Sorabjee, Autocar India

"Ford was still desperate to stay in India because India is a good base for a lot of their export markets. But without a product pipeline, it was impossible to stay. That's why they were looking for partners desperately to share their capacity. They were running at just 20% capacity. But without a partner, the business case just did not add up."

from Auto-Industry-Economic Times https://ift.tt/2XaxaEN

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