Bajaj Auto takes over Triumph's India sales and marketing operations

Indian two-wheeler manufacturer Bajaj Auto will handle all of the sales and marketing operations for Triumph Motorcycles in India. The deal, which was first announced in 2020, will see Bajaj Auto take over all 15 dealerships of the British brand. The move is in line with the two brands' future collaboration to develop new mid-sized Triumph motorcycles, which will be built at Bajaj Auto's Chakan plant. The Indian manufacturer is also looking to add more Triumph dealerships in the next few years.

from Auto-Industry-Economic Times https://ift.tt/mCrfiDE