Volkswagen focussing on premium products in India following global strategy

Volkswagen is focusing on premium products in India, says Volkswagen Passenger Cars India Brand Director, Ashish Gupta, as 45% of all passenger vehicles sold in the country so far this year are priced above Rs 10 lakh. The carmaker has moved into an average price band of Rs 16 lakh, which offers feature-loaded products in response to evolving customer demands. "Customers are in a zone of no compromise," Gupta stated. Gupta also confirmed that Volkswagen has moved away from the sub-four metre Polo segment entirely.

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