Road to SUV buyer's heart

With competition intensifying in the fast-growing sport utility vehicle (SUV) market in India, top auto competitors are doubling down on their strengths to woo customers to their showrooms. From offering the widest bouquet of options to consumers to offering the buyer a chance for a grander lifestyle, Indian car brands are working hard to differentiate themselves in a cluttered market.

from Auto-Industry-Economic Times https://ift.tt/iw2cNzr