India's new-age car buyers are opting for brighter, single-model shades that define brands, personality

"Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country's biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance."

from Auto-Industry-Economic Times https://ift.tt/IfhqrsE