Carmakers such as Mercedes, BMW, Audi and Toyota rolled out eight new models with eight-figure price tags in 2023, taking the number of such models in the country to 31, according to data collated by Jato Dynamics. The data does not include models from super-luxury carmakers such as Rolls-Royce, Bentley, Lamborghini, and Aston Martin. Carmakers said increased wealth creation, particularly among younger people, is driving the increasing demand for top-end vehicles, or TEVs.
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