Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra & Mahindra planned to make its Thar range dominant in the mid-sized SUV market within 3-5 years by introducing the five-door Thar Roxx. The company invested Rs 1,100 crore in its development. Bookings start on October 3, 2024, and deliveries commence on October 12, during Dussehra.

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