Grow up, rev up, gear up: India’s biking scene is maturing, opening up for more adventure, and certainly a lot more business

India's superbike scene is experiencing a surge in popularity, fueled by rising incomes and accessible credit. Young professionals are increasingly embracing high-cc motorcycles, shifting from casual riding to adventure touring and track experiences. Brands are responding with tailored offerings, training programs, and community rides, catering to this evolving passion for premium two-wheeled adventures.

from Auto-Industry-Economic Times https://ift.tt/UuRcMHi