Apollo Tyres secures the Indian cricket team jersey sponsorship for ₹579 crore. The company believes the investment is justified despite a higher bid than Dream11. Neeraj Kanwar dismisses concerns about a 'jersey curse'. Apollo aims to boost sales and expand its reach through this partnership. The company plans activations and will use Sachin Tendulkar to promote the brand.
from Auto-Industry-Economic Times https://ift.tt/KhaRl0n
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