Automakers like Tesla, Mercedes-Benz, and Audi are re-evaluating their push for futuristic technology, admitting some innovations don't meet customer needs or solve real problems. Facing market turbulence, companies are now prioritizing proven tech and customer feedback, simplifying designs and even reverting to older, more intuitive systems. This marks a shift towards practicality over novelty.
from Auto-Industry-Economic Times https://ift.tt/x7H5hqF
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