Wednesday, March 25, 2026

BKT ramps up IPL push as it pivots to consumer market

BKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in India. BKT is partnering with eight IPL teams for wider visibility. This strategy supports their growth in the on-road tyre market. BKT aims for significant revenue by 2030.

from Auto-Industry-Economic Times https://ift.tt/c6Jjw7z

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