Wednesday, March 25, 2026

BKT ramps up IPL push as it pivots to consumer market

BKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in India. BKT is partnering with eight IPL teams for wider visibility. This strategy supports their growth in the on-road tyre market. BKT aims for significant revenue by 2030.

from Auto-Industry-Economic Times https://ift.tt/c6Jjw7z

No comments:

Post a Comment

Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?

Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Des...