Harley-Davidson is launching a new plan called 'Back to the Bricks'. This strategy focuses on making more affordable motorcycles and strengthening its dealer network. The company aims for significant profit growth and cost reductions by 2027. New models like the Sprint and revived Sportster are planned. This move comes as economic pressures affect consumer spending on big-ticket items.
from Auto-Industry-Economic Times https://ift.tt/BXjGryf
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