Tuesday, May 5, 2026

Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?

Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Despite facing capacity constraints and a reliance on a few key models, the brand aims to sharpen its identity and premium experience for a younger demographic.

from Auto-Industry-Economic Times https://ift.tt/ZuFBkx9

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Maruti's premium play turns 10: Did it truly build a brand or just a better showroom?

Ten years after its launch, Maruti Suzuki's Nexa is at an inflection point, preparing for Nexa 2.0 to re-engage aspirational buyers. Des...