Tuesday, June 23, 2026

Auto OEM vehicle launches delayed by 9-15 months despite digital investments: Study

Indian carmakers are facing significant delays, averaging 9-15 months, in launching new vehicles despite heavy investment in digital tools. A new study reveals most issues stem from the design phase, where early digital resolution could save time and money. Problems often surface late in physical builds, with experts suggesting a shift towards earlier digital validation and collaboration to prevent these costly setbacks.

from Auto-Industry-Economic Times https://ift.tt/up2r9VI

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