Technology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey reveals that 68% of premium car buyers prefer established brands. Furthermore, around 80% of Indian buyers utilize AI during their car purchase journey. The survey also found a significant openness towards electric vehicles among consumers, particularly among younger generations.
from Auto-Industry-Economic Times https://ift.tt/ZSsXB5H
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