Tuesday, August 15, 2023

Mahindra unveils new range of small tractors; eyes doubling tractor exports in 3 years

The company said it has invested Rs 1,200 crore on developing the OJA platform which consists of four platforms that could churn out 40 different trims in the 20-70 HP power output. The company aims to cater to the needs of farmers with small land parcels, especially in India, US and ASEAN region with the new range. Mahindra & Mahindra President - Farm Equipment Sector Hemant Sikka said the OJA brand would help in enhancing the company's share in the market while helping it enter new markets.

from Auto-Industry-Economic Times https://ift.tt/8CD7AZv

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