With more launches, TVS Motor looking to strengthen footprint in premium motorcycle segment

The company has on offer two brands, the Apache, and the Ronin, in the category. It said the market for premium motorcycles (above 150 cc) has witnessed strong recovery post Covid with young, aspirational buyers not just looking at purchasing two-wheelers for daily commute but the whole experience of motorcycling that including rides, community, merchandize, accessories and connected technologies.

from Auto-Industry-Economic Times https://ift.tt/H6qplQa