How Maruti Suzuki's SUV strategies propelled the brand right back to the top of the pile

Maruti Suzuki has been focused on regaining its market share in the Indian automotive industry after noticing that more customers were shifting from fuel-efficiency to performance and image. The carmaker, which previously dominated the Indian market with affordable and easy-to-maintain small cars, struggled when sport utility vehicle (SUV) sales rocketed, accounting for over 45% of the market by July 2022.

from Auto-Industry-Economic Times https://ift.tt/9pXoyKg