Thursday, May 2, 2024

Citroen bets on 'Basalt' to boost India play

French carmaker Citroen aims to revive its fortunes in India with the Basalt, a mid-size coupe SUV set to launch in the second half of this year. The Basalt incorporates lessons learned from Citroen's experience in India, a market it considers challenging yet crucial. Citroen's existing models like C3, e-C3, and C3 Aircross faced lukewarm response due to feature gaps compared to rivals. The Basalt, produced in India and exported to South America, aims to address these gaps.

from Auto-Industry-Economic Times https://ift.tt/XmYoHT5

No comments:

Post a Comment

Mercedes plans bigger India play with greater localisation of parts

Mercedes-Benz plans to increase its local manufacturing efforts while expanding its supplier base in India. The luxury carmaker expects to a...