Saturday, December 28, 2024

Premium sedan space sees action with new launches

India's premium sedan market shifts focus to value creation over volumes, with Toyota and Mercedes-Benz leading the way through luxury, technology, and performance. Toyota's Camry emphasizes fuel efficiency and a long hybrid battery warranty, while Mercedes targets first-time luxury buyers with feature-rich models. The premium sedan segment matures, supporting varied premium positioning strategies.

from Auto-Industry-Economic Times https://ift.tt/x8WiqjD

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